October 01, 2019 –
Phononic, a global leader in solid-state cooling and heating technology, today announced that it has partnered with Extality, a leading developer of mobile virtual reality (VR) and augmented reality (AR), to create the first photo-realistic AR app for food and beverage professionals. The Imagine app allows store owners and brands alike to project a virtual image of Phononic’s recently-released F200 Merchandising Freezer into their retail environment using the camera on a smart phone – helping them to immediately visualize the opportunities to grow sales throughout the store.
“As the first solid-state freezer ever brought to market, Phononic’s F200 is so unique that it can be difficult for people to imagine placement without a visual aid,” said Mick Wilcox, CMO at Phononic. “Extality’s innovative approach to image mapping and design allows us to bring the F200 directly to food professionals using the power of AR and be confident that it is an accurate representation of our product in their environment. By using the app, retailers can reimagine placement for high-margin products, and test different deployments and branding in real-time.”